The Shock And Awe Sales Strategy:
Prospects/customers/clients like to know they are not just a number to you. They are a customer with individual needs and individual tastes. Take the time on an order to write a personalized note to go with the order the customer purchased. You wont believe what a hand written note to a customer can do. I have seen this simple yet effective sales tactic can accomplish.
The more personal the message the bigger the response you can expect. Little things lead to big things. Try it. You wont regret it. Anytime you get a chance to make a customer feel special do it. Special experiences make customers for life. It makes them feel like they mean something. Customers respond very well to positive praise and attention.
This example might help reinforce my point. Most plane flights are the same but not if you fly to Hawaii. What makes a flight to Hawaii special? Well they lay you right after you get off of the plane. Don’t get the wrong idea here. These lovely Hawaiian gals take a necklace of flowers and put them on each person who gets off the plane. The necklace is called a lay. Now does it make sense what I mean by creating a special customer experience? You don’t have to lay them but come up with your own great customer experience idea based on your industry. Come on get creative y’all. I know you can. Shock and awe is the little extra. That little extra that the average company laughs at. Well, let them laugh while you are cashing enormous checks. Would you rather be average or massively paid?
Shirley Bassey wrote an amazing song that really sums up what someone will do for you if you razzle dazzle‘em or shock and awe them. Read the words to the songs below. The words are so true. When you can, go onto YouTube and listen to it. You will love the song. Every word is true and fun to listen to. Think about sales and persuasion as you read the words. If you can shock and awe. If you can impress people will do what ever you want
Razzle dazzle’em…..
Give’em the old razzle dazzle
Razzle dazzle’em
Give’em an act with lots of flash in it
And the reaction will be passionate
Give’em the old hocus pocus
Bead and feather’em
How can they see with sequins in their eyes?
What if your hinges all are rusting?
What if, in fact, you’re just disgusting?
Razzle dazzle’em
And they’ll never catch wise
Give’em the old razzle dazzle
Razzle dazzle’em
Back in the days of old Methusulah
Everyone loves the big bamboozulah
Give’em the old three ring circus
Stun and stagger’em
When you’re in trouble
Go into your dance
Though you are stiffer than a girder
They let you get away with murder
Razzle dazzle’em
And you got a romance
Give’em the old razzle dazzle
Razzle dazzle’em
Give’em an act that’s unassailable
They’ll wait a year till you’re available
Give’em the old wobble bammy
Daze and dizzy’em
Show’em the first rate sorcere you are
Long as you keep’em way off balance
How can they spot you got no talents?
Razzle dazzle’em
Razzle dazzle’em
And they’ll make you a star
Aren’t those great lyrics? The song is great. The show Chicago is even better. I highly recommend going to the broad way show Chicago. Razzle dazzle is code for shock and awe them! Give them more than they expect. Give the customer a great experience they will never forget.
“I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” Maya Angelou
How To Always Have The Highest Likelihood Odds For Success In 11 Steps – https://www.therealmjtheterrible.com/how-to-always-have-the-highest-likelihood-odds-for-success-in-11-steps/
The Ultimate Persuasion Technique by Michael “MJ The Terrible” Johnson – https://www.therealmjtheterrible.com/the-ultimate-persuasion-technique-by-michael-mj-the-terrible-johnson/
