Marketing Ideas Without Action Will Get You Nowhere: So, you want to grow your small business, but how do you do that? Many of the small businesses I work with are not really sure what works best or how, or where to get started. We’re all familiar with the term “Marketing”, but what in the heck is it really supposed…
When was the last time you bought a car? Did you really “need” a new car? I mean really “need” a new car? Chances are the one you were driving was still running when you bought the car you have now. Yep, Americans rarely buy because they need something. They buy because they want to experience the feeling that comes…
When think about ways to make money online, you probably want to know what the best way to make money online is. The truth is that the answer varies from person to person. Everyone is different. What one person can make money doing may not be easy for another person to make money doing. It is important to assess what…
If you use the power of the “Best Buyer Concept”, you can double your sales within the next 12 months. The concept is easy to understand, and very powerful. There’s always a smaller number of ideal buyers, compared to all the possible buyers, so ideal buyers are cheaper to market to and yet bring greater rewards. A magazine used this…
Winning customers over is a little bit like dating. There is a two-way relationship that grows over time. Getting to know your customers wants and needs takes time. The likes and dislikes of each are different, but customers share some commonalities that you, the marketer, can grab onto. Give them what they want, and they’ll become the loyal, life-time customers…