Request: Hey MJ, it’s DK. You always used to use the rule of 3 in sales at Crooked. Maybe you still do. Do you still have the rule of 3 write up? Let me know. Late, DK
Reply: Damn right I still use the Rule of 3! We had some good times together back then. I couldn’t find the original rule of 3 write up from back in the day, so I wrote a new one just for you my friend……
The “Rule of 3” is one of the most effective sales/marketing/advertising strategies in existence.
“The Rule of 3” or spaced repetition of a message or ad, works like this- Say it once, so the person hears you. Say it again, to make sure they heard you the first time. Then you say it again one more time, to make sure they heard you one of the first 2 times, and so the message sinks in deeper.
Most consumers these days need to see an ad/hear a message several times before they feel comfortable enough/ become interested enough to buy a product or service.
It pains me to see companies spend a lot of money to create a commercial/ad, and then not have much money left in their advertising budget to actually run the ad much.
Spaced repetition is a crucial part of sales/marketing/advertising, and never before in human history, has there been a more effective and efficient marketing platform, than the internet.
“The Rule of 3”/spaced repetition by itself, used on just about any sales/marketing/advertising platform can be very effective. “The Rule of Three” combined with the internet, the the most effective and efficient sales/marketing/advertising platform of all-time, there’s no telling what you will be able to accomplish.
Whenever possible, work smarter, not harder. By working smarter, not harder, you are more likely to achieve the success you want, and you are also more likely to achieve the success you want faster.
