The #1 rule to effective email marketing is to always capture every email address of every possible prospect that you can. Here is the way to get started building a large customer list to promote your products and make more money in the process.
First you will need to sign up for a paid membership with a respected auto-responder service. It’s not very expensive. It usually costs around $25 a month, depending on what type of service/services that you need. AWeber and MailChimp are 2 of the most popular auto-responder services.
Here are 4 effective email marketing tips worth knowing and using:
Tip #1. Place a sign-up box on every website/blog that you own or manage to capture email addresses from your prospects. You can offer them a free report or ebook for signing up for your new newsletter.
You will use this newsletter to broadcast news, special offers, discounts and sales to your active subscriber list at various times. A good tip is to keep your prospect audience on the hook, and always receptive to your email marketing messages. Build good rapport with your subscribers.
By capturing as many email addresses as you can and broadcasting a newsletter to your customers on a frequent basis (once every 2 to 3 weeks is O.K. for most businesses), you will increase your sales and profits.
Tip #2. When sending out a broadcast, give your prospective customers a free offer that complements the product or service that you are promoting in the email.
This could be a free ebook or report that might make them more interested in the product that you are selling. Include in the free eBook or report a hyperlink to your product sales page just in case they decide to go ahead and buy your product after reading the free ebook or report. You always want to make it as easy as possible for your customers to read, review and purchase your product.
Tip #3. Then in the same email broadcast, give your customers a preview of your next email offer. Make sure to include a line or 2 about the next free bonus offer that will accompany your upcoming email to interest them and set up your next product mailing.
It all comes down to meeting/beating the expectations of your customers. They will know what is coming to their inbox next. Who knows, your customer might already be sold on the next offer as soon as it arrives!
Tip #4. When advertising your product in e-zine ads, always give the people that are reading your ad the opportunity to get on your mailing list.
In fact, you should be advertising your product for the purpose of capturing the prospect’s email address. You are going to make your sales and profits on the backend. Avoid trying to sell your product from the ad itself.
To do this, you offer them free information, and more details about the product that you are promoting in your ad. Then have the prospect send a blank email to your autoresponder. Follow-up using your autoresponder with a message of your choice that includes the promised information. Also, make sure that you add these prospects to your newsletter email list.
Refer to the instructions at your auto-responder service on how to make the hyperlink to your autoresponder and how to organize your new email addresses.
Email marketing can make you a lot of money when it’s done right. Follow the tips on this post and you can cash in on your company’s new email marketing strategies with ease.
Now you have a way to get people to see your offers at a minimal cost. And you have built up a high level of trust and loyalty with your subscribers.
Plus, in the eyes of your customers, you always over deliver. That’s a triple winning combination for your marketing mix. And you did it all automatically!
“Successful email marketing is made up of these 7 things: 1. A targeted market. 2. A large enough list to give your offer a chance to succeed. 3. A subject line that grabs the reader’s attention. 4. Persuasive content that keeps the reader’s attention. 5. Has a simple/clear message. 6. Provides high quality relevant/timely information. 7. Has a powerful call to action.” Michael “MJ The Terrible” Johnson – Founder & Owner – Masters of Money, LLC.
How To Find Someone’s Email Address – https://www.therealmjtheterrible.com/how-to-find-someones-email-address/
