Winning customers over is a little bit like dating. There is a two-way relationship that grows over time.
Getting to know your customers wants and needs takes time. The likes and dislikes of each are different, but customers share some commonalities that you, the marketer, can grab onto. Give them what they want, and they’ll become the loyal, life-time customers that make your business grow.
1. Forget About Selling- Put The Emphasis On Buying!
When a person walks into your place of business, they are most likely thinking about making a purchase. You don’t have to persuade them to buy. You can take it easy, and simply help them decide what the best purchase is.
2. Make Purchasing A “Sure Bet”
Buying is a “risky” business. The higher the price tag, the higher the risk! The world is full of scams, where you spend your hard-earned money and end up with either a piece of junk, or nothing at all.
Offering a money back guarantee can alleviate a great amount of concern in the mind of potential customers. There’s peace of mind in knowing that if a product doesn’t live up to its claims, they aren’t stuck footing the bill for a piece of junk.
Testimonials can also help ease the concerns of your potential customers. No one can say it better than a satisfied customer.
3. Make It Easy For Your Customers To Buy
Simplicity, it makes life so much easier. Customers don’t want to mess around. Most of the time, they just want to do their shopping and head home.
Make the buying process as simple and easy as you possibly can. Remember that not everyone prefers the same method. The more options you have available, the more customers you will please.
When you’re planning your marketing campaign, don’t forget to point out the quick, fast, and easy benefits of your product. Remember that value isn’t everything.
Keep these 3 tactics in mind as you go about growing your business and expanding your customer list.
“Sales create commissions. Relationships create fortunes.” Michael “MJ The Terrible” Johnson – Founder & Owner – Masters of Money, LLC.
The Ultimate Persuasion Technique by Michael “MJ The Terrible” Johnson – https://www.therealmjtheterrible.com/the-ultimate-persuasion-technique-by-michael-mj-the-terrible-johnson/
